Impact of Covid-19 Pandemic on Tourists' Behavior and Preferences: A Critical Insight

Purpose: This paper aims to explore the variations in tourists' behavior and preferences due COVID-19 pandemic highlight latest tourism hospitality industry trends. Design/methodology/approach: is based on a review of allied literature tourist preferences, behavior, marketing, management, combination reports from various organizations. 
 Findings: The identifies that has significantly impacted regarding their choice accommodation, transportation, destination, which increased popularity domestic tourism, sustainable travel, free independent short-distance trips. accelerated trend safety hygiene, virtual reality, cashless payment, contactless services, travel bubbles, artificial intelligence robots. There significant possibility these trends will continue. Practical implications: It essential adopt response changing pandemic. Keeping up with give best opportunity reach target audience ensure business delivers customer experience consumers want expect. Originality: provides comprehensive overview how preferences. first study during after